Your transformation is not luck. It is the science of your behavior in action.
I am Iria Helena Duarte, Neurostrategist and specialist in high performance and human behavior. My mission is to translate the rigor of science into actionable strategies, empowering individuals and organizations to build their success from the inside out.
With over 15 years of experience in Brazil and Europe, my journey is the synthesis of science applied to strategy and human development, proving the link between the mind, the market, and the result.
My exclusive methodology is supported by a robust and continuous education, ensuring a vision that spans from Clinical Psychology to Strategic Business Design:
Pillar I: Applied Neuroscience and Behavior
I hold specializations and advanced studies in Neurosciences and Behavior, Applied Neuroscience to Education, Neurolinguistics, and Neuropsychopedagogy. My expertise deepens into clinical and wellness areas, including Cognitive-Behavioral Therapy (CBT), Emotional Intelligence, Mental Health, Neural Toxicology, Mindfulness, and Emotional Intelligence.
Pillar II: Strategy, Marketing, and Leadership
With a foundation of MBAs in Strategic Marketing Management, Digital Marketing, Communication and Marketing, Branding, and Public Relations. My education in Personal and Team Coaching and Coaching for Training allows me to act directly in the development of leaders.
Pillar III: Media, Design, and International Experience
My vision is complemented by a focus on digital execution and design, including Neuromarketing, Community Manager RRSS and Marketing 2.0, and Graphic Product Design (I and II). I hold International Certification from the European Union (Spain) in several programs, which reinforces the standard of quality and global applicability.
Pillar IV: Educational and Humanistic Foundation
My foundation is solidified by degrees in Pedagogy, Languages (Portuguese/English, Portuguese/Spanish), Philosophy, and specialization in Foreign Language Methodology and Higher Education Teaching.
Practical Experience and Market Recognition
My practice is validated by the practical application of Neurostrategy in the world of business and education:
Leadership and Corporate Management: I am responsible for the Marketing and People Management area at Neon Brazil Europa, directly applying Neuroscientific and Organizational Psychology strategies in an international business environment.
Methodology Creation: I am the founder of Sunnyside Idiomas and creator of the proprietary methodology “Fluentemente,” a language approach based entirely on Applied Neuroscience to Learning.
Market Recognition: My strategic vision was validated with the invitation to be a Guest Judge for the AMPRO Awards 2025, the main Live Marketing award in Brazil.
I work on exclusive consultancies, mentorships, and trainings so that you master three crucial pillars: Mental Peace, Behavioral Leadership, and Sales Strategy.
I don’t just listen to stories; we use science to decode your challenges and co-create solutions that generate concrete results.
It will be a pleasure to walk with you toward new strategic achievements!
